We relaunched Sacred Earth’s Biochar Soil Booster on the 1^st of September. After a fun and informative biochar making workshop on the launch day, our PR campaign bore fruit, with positive editorial running in magazines including: Amateur Gardening, Country Living, Sussex Life, Permaculture and Grow Your Own. A feature by our founder Phil Greenwood is also due to run in the next edition of Living Woods magazine.

 When it came to bloggers, an interview with Phil about biochar and soil health appeared in Two Thirsty Gardeners, a feature on our biochar appeared on Mark’s Veg Plot and Growing Family recommended our biochar on its social media channels.

 Here at Sacred Earth we’ve been promoting our Biochar Soil Booster via regular blogs and social media updates. At the end of August, Phil also gave a talk on the soil fertility crisis and how biochar can help at the Byline festival, a festival promoting free speech and independent thought, near Nutley. He is planning to give several more such talks in 2019. We’ll keep you updated with when and where.

 When it came to the biochar’s new eco-friendly packaging, things sadly didn’t quite go to plan. It turns out our biochar is even more potent than we’d realised. Before the relaunch, we spent a considerable amount of time and energy sourcing new, plastic-free packaging, however, our biochar ate through it in a matter of weeks. As a result, we’ve had to return to the original plastic tubs, although there are positive new developments in this area that we are planning to reveal in the new year.

 Indeed, in 2019 we have a lot of exciting plans for our biochar project. Our Biochar Soil Booster is going to be stocked in Middle Farm’s shop, near Lewes, and Infinity Foods shop in Brighton  from the spring. We’re also in talks with other independent retailers in Sussex and are setting up a biochar and soil health consultancy business, which has already had is first paying customer. However, our biggest potential news regards a university research project around biochar and its potential ability to prevent ash dieback, the highly infectious disease that has wiped out vast swathes of mainland Europe’s ash tree population. Details of this will be revealed shortly, just as soon as the contract is signed. 

 Finally, please don’t forget about our biochar when it comes to your Christmas shopping. Why not give that gardener in your life a truly lasting gift, in the form of the long-term health of his or her soil, with a tub of biochar soil booster?